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Market Entry Strategy of Netflix in Czech Republic
Do Hai, Linh ; Fojtů, Kateřina (referee) ; Škapa, Stanislav (advisor)
Tato diplomová práce kriticky zkoumá analýzu vstupní strategie společnosti Netflix, který hodlá vstoupit na český trh, s cílem navrhnout vhodná doporučení. Práce obsahuje detailní analýzu společnosti a současného stavu trhu v České Republice. Kriticky přezkoumané teoretické rámce a aplikované analýzy jsou následně použity jako základ pro argumentaci a vyhodnocení problematiky strategie. Doporučení pro expanzi jsou poskytovány na základě vyhodnocených průzkumu a analýz.
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Financing of Business Activities
Kubík, Lukáš ; Luňáček, Jiří (referee) ; Heralecký, Tomáš (advisor)
Main aim of this bachelor thesis is financing of business activities. I focused on possible ways of financing and acquiring new printing machines in chosen company. Bachelor thesis is divided into three main parts, including theoretical, analytic and design part. Theoretical part consists of basic informations from financial spectrum. On obtained knowledges from theoretical part is based analytic part of bachelor thesis. Last section describes the most suitable forms of financing business activities.
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Financing of Business Activites
Grůza, Josef ; Luňáček, Jiří (referee) ; Heralecký, Tomáš (advisor)
The bachelor thesis deals with the financing of business activities. For my bachelor's thesis, I chose to focus on financing the purchase of new non-residential premises in Redcon s.r.o. The bachelor thesis is divided into three main parts. The first part is focused on the theoretical detailed description of various forms of financing and types of society, as well as on the theoretical description of the analysis. In the second part of my bachelor thesis, I will deal with various analyzes that will be applied to specific companies. The last part contains a check of the most suitable forms of financing business activities.
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Formulace podnikové strategie a doporučení pro první roky
Teichman, Ondřej
Teichman, Ondřej. Formulation of corporate strategy and recommendations for the first years. Bachelor thesis. Brno: Mendel University in Brno, 2023. The bachelor's thesis deals with the presentation of some approaches to the compilation of strategies for company management and the subsequent description of one of them, including the description of recommendations that should be followed when these strategies are creating and implemented. Furthermore, this thesis deals with a brief description of the company that will enter the Czech real estate investment market, its analysis using SLEPT and Porter's five forces analysis, which are subsequently summarized in a SWOT analysis. These analyzes are the basis for the subsequent formulation of the strategy for this company according to the approach to the formulation of strategies described by Keřkovský and Vykypěl. Subsequently, recommendations are formulated for this company for the first years of its operation on the market.
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Financing of Business Activities
Kubík, Lukáš ; Luňáček, Jiří (referee) ; Heralecký, Tomáš (advisor)
Main aim of this bachelor thesis is financing of business activities. I focused on possible ways of financing and acquiring new printing machines in chosen company. Bachelor thesis is divided into three main parts, including theoretical, analytic and design part. Theoretical part consists of basic informations from financial spectrum. On obtained knowledges from theoretical part is based analytic part of bachelor thesis. Last section describes the most suitable forms of financing business activities.
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Financing of Business Activites
Grůza, Josef ; Luňáček, Jiří (referee) ; Heralecký, Tomáš (advisor)
The bachelor thesis deals with the financing of business activities. For my bachelor's thesis, I chose to focus on financing the purchase of new non-residential premises in Redcon s.r.o. The bachelor thesis is divided into three main parts. The first part is focused on the theoretical detailed description of various forms of financing and types of society, as well as on the theoretical description of the analysis. In the second part of my bachelor thesis, I will deal with various analyzes that will be applied to specific companies. The last part contains a check of the most suitable forms of financing business activities.
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Analysis of marketing mix of the company Comtessa
Djukič, Irina ; Říha, David (advisor) ; Janda, Tomáš (referee)
The main aim of my bachelor thesis considers to be the analysis of marketing mix of the company Comtessa, Czech chain providing womens fashion and to suggest relevant recommendations to make the company more competitive. I obtained all the information and data needed from the supervisors. The thesis is divided into two parts. The first one is a theoretical basis concerning marketing mix with links to the fashion. The second, practical part deals with the market analysis from the macro-economic (PEST analysis) and micro-economic perspective (Porter analysis 5F). Furthermore, it contains the SWOT analysis, which is based on the information obtained through the individual depth interview with supervisors. The last and most important part is the analysis of marketing mix, where each element is described into details. The result is recommendation for each element according to the previous analyses.
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Plan of the New Company to Enter the Market
Doležel, Jakub ; Peška, Jan (referee) ; Chlebovský, Vít (advisor)
This thesis focuses on developing a business plan to establish a subsidiary dealing with traffic engineering signs. The introductory part deals with the theoretical work, concepts and methods which will be directly applied in the following sections. Analytical part is focused on the individual analysis of the external and internal environment, a description of the parent company, especially after the financial costs incurred and contains a summary analysis describing the position in the marketplace. The final section contains a selection of the legal form of the founding companies, business and financial plan, risk management, schedule and evaluation of the business plan.
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Market Entry Strategy of Netflix in Czech Republic
Do Hai, Linh ; Fojtů, Kateřina (referee) ; Škapa, Stanislav (advisor)
Tato diplomová práce kriticky zkoumá analýzu vstupní strategie společnosti Netflix, který hodlá vstoupit na český trh, s cílem navrhnout vhodná doporučení. Práce obsahuje detailní analýzu společnosti a současného stavu trhu v České Republice. Kriticky přezkoumané teoretické rámce a aplikované analýzy jsou následně použity jako základ pro argumentaci a vyhodnocení problematiky strategie. Doporučení pro expanzi jsou poskytovány na základě vyhodnocených průzkumu a analýz.
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The business plan for an establishment of a nutrition company
Rossí, Veronika ; Zadražilová, Dana (advisor) ; Izera, Václav (referee)
The aim of the Bachelor´s Thesis is to create a business plan for an establishment of a nutrition company. The theoretical part is focused on a main aspects of a business plan and its parts and also the explanation how to establish unregulated business. The practical part includes the actual preparation of a business plan for a newly established nutrition company in the city district Praha 17 Řepy. There is a financial analysis at the end of the thesis which evaluates feasibility and profitability of the business plan.
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